Alongside a career as Creative Director, John Guthed had been taking photographs for almost ten years befire he told anyone about it. Still, he never considered himself a photographer. Put simply, he enjoyed taking pictures. The thinking about it, the picking up the camera and the get going, the post-production. For John, it was all pure bliss. The looks on peoples faces when they saw themselves in a picture and felt good about themselves. Unbeatable. Still, He never considered himself a photographer. Then, John started getting some attention online. Big photo agencies began picking up his work. He was appointed suggested member at Exposure. Het was handpicked as one of ten photographers over at EyeEm.com (which is kind of a big deal, since they've got some 19 million members, all talented in their own ways). Basically, people started paying him to take pictures. So he decided to turn that interest into a business and finally consider himself a photographer. And now he does. But no matter how he looks at it, it's still all about taking pictures; the thinking about it, the postprocessing and the looks on people's faces. And the joy of doing so.